Last updated: 26 July 2026
Pneusmart B.V. operates pneusmart.com and is the controller of the personal data described here. Registered address: Harderwijkerweg 145, 3852 AB Ermelo, The Netherlands. Company registration 58322957. VAT NL852985538.B01. Contact for data protection: hello@pneusmart.com.
Pneusmart compares tyre prices. It does not sell tyres, it has no shopping basket, and it has no user accounts. There is nowhere to give us your name, and we do not ask for it. We process very little: a record of which offers get clicked, and — only if you agree — aggregate analytics.
Two cookies store choices you made: which market you are browsing, and your answer to the cookie banner. See the cookie policy for details. Legal basis: legitimate interest in a working site (Art. 6(1)(f)) for the market preference; consent (Art. 6(1)(a)) for anything analytics-related. Retention: 1 year, or until you clear your browser cookies.
When you click an offer, we record the click so we can be paid the commission that funds the site, and so we can reconcile what the affiliate networks report against what actually happened.
What is recorded: a randomly generated click identifier; the product (SKU) and the retailer; the market and language you were browsing; the type of page you clicked from and its path on our site; the time of the click; and a coarse classification of your browser as human, bot or unknown.
What is not recorded: your IP address, your name, your email, your user-agent string, or any identifier that could follow you to another website. The click identifier is fresh on every click and is not tied to a person or a session. Legal basis: legitimate interest (Art. 6(1)(f)) in operating and reconciling the affiliate model that funds a free service.
[To be completed before launch — pending legal review: the retention period for click records, aligned to affiliate reconciliation windows.]
Once you land on the retailer's site, you are on their site and their privacy policy applies. We do not know what you do there; we may be told by the affiliate network that a purchase occurred, but not what you bought or who you are.
If you accept analytics cookies, Google Analytics 4 collects aggregate usage data. If you do not accept, it is never loaded. Legal basis: consent (Art. 6(1)(a)); withdrawable at any time via the Cookie settings link in the footer.
[To be completed before launch — pending legal review: the configured GA4 data-retention window.]
Our hosting provider (Vercel) and our CDN/DNS provider (Cloudflare) process technical request data, including IP addresses, to deliver the site and protect it from abuse, on the basis of legitimate interest in security and availability. Other recipients: Sanity (content management — editorial content only, no visitor data), Google (analytics, only after consent), and affiliate networks (which receive the click reference when you follow an offer link).
[To be completed before launch — pending legal review: each provider's retention period and role, confirmed processor agreements, and any transfers outside the EEA with the safeguard relied on for each.]
Under the GDPR you may request access, rectification, erasure, restriction, portability, and object to processing based on legitimate interests. Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of what happened before. Send requests to hello@pneusmart.com.
Because we hold no account and no identifier that points to you, we usually cannot locate "your" data — there is nothing keyed to you to find. That is a consequence of collecting almost nothing, not a refusal.
You also have the right to complain to a supervisory authority — in the Netherlands, the Autoriteit Persoonsgegevens; or the authority in your own country of residence.
The service is not directed at children and we do not knowingly process children's data. We will update this page when our processing changes, and update the date shown above.
We use anonymous analytics cookies to improve Pneusmart. No tracking without your consent. Cookie policy